15 Benefits Of Advertising With The Directory Group - The Directory Group

15 Benefits of Advertising with The Directory Group

We all know that there are many benefits of advertising; from brand awareness, exposure and attracting new customers, to standing out from your competition, pushing a new product or service and shouting about why you’re business is the best – but why should you advertise with The Directory Group?…

  1. 9 AREAS TO CHOOSE FROM

We offer 9 different area editions covering 89,500 homes! So you can target specific locations and maximise your budget and response. We cover: Petersfield, Clanfield & Horndean, Cowplain, Waterlooville, Denmead, Purbrook & Widley, Farlington, Drayton & Cosham, Rowlands Castle & Havant, Hayling Island, Emsworth and Alton & Alresford – wow! 

  1. 12 MONTHS OF THE YEAR

Unlike other local publications, all 9 of our clever little directories are published every single month of the year, and we give you the freedom and flexibility to update your advert regularly. We can shout about your Christmas discounts in December and your new summer services in June, all at no extra cost to you. As our readers receive our directories every single month, they are reminded to use them – 12 times a year!

  1. THE BEST DISTRIBURTION SERVICE

Our directories are delivered to 9 distinct distribution areas which reach over 89,500 local homes! We have our own distribution centre and a dedicated distribution manager who oversees and works closely with an extensive team of 146 distributors who hand deliver every single book. There’s no doubt that our directories always land in the right letterboxes at the right time.

  1. AFFORDABLE

We understand budgets, so no matter how large or small your allocation for marketing and advertising, we can work with it in order to drive awareness and sales to your business. Every pound you spend with The Directory group goes towards winning you more local business in the areas you choose – hooray!  

  1. USED, READ AND LOVED

Yes we are a directory, but we’re nothing like the Yellow Pages or Thompson Local – they’re used to find a particular business type and put away again. We’re proud to be different. Our fabulous directories are filled with exciting editorials, local events, charity pieces, competitions, recipes, business advertorials and MORE! These features attract readers to all pages, meaning your advert is seen over and over again.

  1. STAY AHEAD OF YOUR COMPETITION

We know you’re different from your competitors, which is why we always mix adverts up to ensure you are NEVER on the same page as your competition. We rotate advert placement so everyone has equal prominence (unless a premium page has been booked) and in any directory edition, we won’t usually have any more than 4 or 5 adverts from any one business type.

  1. HANDY TO KEEP

Unlike larger magazines and newspapers which easily get tidied away, our directories are small, neat and easy to keep. A5 in size, they are the perfect size to be kept handily next to the phone, on the coffee table or even the kitchen side.

  1. HOUSEHOLD MUST HAVE

Not to blow our own trumpet, but readers LOVE our directories. We constantly receive fantastic feedback from the public about our clever little books. The directories are seen as a veritable encyclopaedia of who to call and what to see in the local areas. We are proud to have built up such a captive audience who embrace our directories as a household must have.

  1. LOCAL MEANS LOCAL

If you’re a business up in Alton, we understand that you might not want to advertise your services down in Hayling Island. You have the choice of 9 different areas to advertise in, and we can help decipher which areas will maximise the effectiveness of your campaign. Whichever areas you choose, we can assure you that the public love our directories and love to support local businesses.

  1. FREE ADVERT DESIGN

We know that advertising budgets can be tight, which is why we offer all our customers FREE advert design. Whether it’s a straight forward advertisement or a complete re-branding of a business, we won’t charge you a penny.

  1. PROFESSINAL GRAPHIC DESIGN

We employ a specialist team of creative in-house graphic designers who work with you and your ideas to create stunning and eye catching designs. From advertisements, brochures, business cards, websites, leaflets and copy writing, our TDG Design House will work alongside you to create visual masterpieces that communicate the key messages and objectives of your business.

  1. HONEST AND SUPPORTIVE

You will find that everyone you speak to or deal with at The Directory Group is friendly, helpful and will bend over backwards to help you. We are regularly thanked and complemented on the helpful advice we offer on a wide range of marketing issues. If you have a question, just pick up the phone. We are more than happy to share our knowledge and experience to help improve your business.

  1. PASSIONATE

We love what we do and are passionate about helping local businesses grow – it’s what we do best! You won’t find a team more dedicated and hardworking than Team TDG, that’s a promise.

  1. LEAFLET INSERTS

If you’d rather have a leaflet insert than a campaign, we can do that too! From the initial design concepts through to production and eventual delivery, the flexibility of our leaflet insert service allows you to carefully target locals in specific areas. We have a maximum of 5 different leaflets going out in each directory per month and allow just 1 business type per drop – so you’ll never be fighting with your competition.

  1. NEW LEAFLET DISTRIBUTION DIRECT SERVICE

We can now distribute your flyers, menus and leaflets to ANY local area – just let us know where you want to target and we’ll look into the rest. From Southsea and Portsmouth to Chichester and Fareham – there are no limits, even if they are outside of our usual distribution locations. Our dedicated team of distributors are flexible and can cover ‘out of area’, ensuring that every single house in your target area is covered.

To book an appointment with one of our friendly team and find out how we can help you win more customers, give us a call today on 01730 260 746 or send an email to sales@thedirectorygroup.co.uk. We are more than happy to pop out and see you! 

The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley