Published on 8th May 17
LinkedIn offers the perfect opportunity for businesses to market themselves by finding, connecting and develop relationships with hundreds of potential customers, whilst also networking with other businesses under the same platform.
Unlike other social media outlets, LinkedIn was designed at its core to be the best platform for B2B companies and for professionals to be able to reach out to each other to network. LinkedIn enables businesses to develop an online presence and grow through developing partnerships and referral systems with other similar or complimentary businesses. This has resulted in an expansion of B2B company client bases, and consequently risen profits in these businesses. And if these aren’t enough reasons for creating a LinkedIn profile for your business, what’s even better is LinkedIn won’t have to cost you a penny!
Creating your LinkedIn Business page
Think creative! Having a strong brand personality will make your company stand out. Make it clear who you are as a business, what you do and why your company is different. This is so important as customers and B2B companies all want to know what YOU can offer THEM. After all LinkedIn is still a form of social media and the key to successful social media marketing is to keep the audience fully engaged.
As LinkedIn is a great recruitment tool, the originality in your business page is even more important to gain and retain the attention of new talent. Businesses are able to post job vacancies on LinkedIn and prospective candidates can apply easily through the website.
Making the most of your LinkedIn presence
As a business owner or employee of a company, it is equally important to compile a successful, professional profile that reflects the business you work for. Navigate your target audience to your business page easily by linking colleagues’ LinkedIn profiles to the business page.
It is important to have a strong presence on LinkedIn to boost your brand profile.
Make sure your target audience is aware of your new LinkedIn page by sharing links on other business forms of social media, including it in your email signature and mentioning your new page when talking to customers.
As the world of business is always fast changing, make sure to regularly update your page to keep the content exciting. Keep active by sharing status updates, this means your page will continue to appear at the top of other LinkedIn user’s feeds. Help to educate, inform and entertain your audience. Post statuses highlighting your business achievements, share company blog posts, post videos and images of events you have hosted and share articles from industry professionals that you have found interesting. Maintain a consistent presence by posting media related to your business or industry at least once a week. These interactions will all help to establish beneficial relationships with clients, prospects, new talent and other B2B companies.
The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley