Happy 9th Birthday Tdg - The Directory Group




The Directory Group are proud to be celebrating our 9th Birthday – yippeeee! But how did Managing Director Denise Lloyd go from one small publication servicing the residents of Petersfield to eight glossy directories landing on the doorsteps of over 78,000 homes in Hampshire and West Sussex? We reveal all here…

Denise started her career in advertising and design, but then made the decision to start The Petersfield Directory as a part time job to fit in with her 4 children, her ‘westie’ Oscar and her supportive husband Lee. In the beginning, Denise did it all; selling the advertising, designing to adverts, writing the copy, raising the invoices and then delivering the directories to 1,200 homes with her family… a woman on a mission with the passion and determination to succeed!

Print deadline day back then was not how it is now. Instead of a nice cosy office with 8 members of staff and plenty of coffee making (well… if you’re lucky!), Denise would often work through the night in her study at home wearing her coat - as it got a bit chilly at 3am!!!

Working hard day and night, the initial success of The Petersfield Directory meant that Denise had begun to build a loyal client base. So many local businesses were getting more and more customers from advertising in The Petersfield Directory and would keep asking when the next area would be launched. From there on as a result of demand, the company grew.

9 years have passed and we have seen The Petersfield Directory evolve into The Directory Group, now covering 8 different areas and over 78,000 homes! With plans to move into a new, larger building this year, it’s onwards and upwards for TDG and we can’t wait to celebrate with you all.  


Amongst the TDG team, we have a dedicated full time Distribution Manager who oversees our fantastic team of 128 distributors who work hard every month delivering directories and leaflets to homes, whatever the weather! Our Account Managers and Marketing Assistant work alongside our customers and fantastic Graphic Designers to create business adverts, leaflets, advertorials, business cards and branding to get businesses noticed - you name it, we can design and market it! It’s rare to find a team so passionate about helping local businesses make profits and gain customers; we make it our priority to be as dedicated to your business as you are which is what makes us different from other media companies.


As well as promoting local businesses we absolutely love to support different charities and community events in the local area – and we have lots of fun with it along the way! These have included Petersfield Rugby Club, Faith & Football, Smile 4 Wessex, Petersfield Town Juniors FC, Cancer Research and Rotary Portsmouth North (to name a few!)

The TDG team wore pyjamas and onesies to work to raise money for Children in Need and had a ridiculous crawling race around the office – we still have the carpet burns to prove it! We have also dressed up as Wizard of Oz characters for The Rowans Hospice’s Dorothy’s Dream Appeal, participated in sponsored cycle rides and dragon boat racing and, more recently, we’ve dug out our funniest hats to wear to work in support Brain Tumour Research. We definitely don’t mind making fools of ourselves to raise money and help others!!!


The times may have changed, but our ethos hasn’t…

“We only want quality, trustworthy local companies – if I wouldn’t want them to work in my own parent’s house, I wouldn’t let them advertise in the books. We treat all customers with the utmost respect and ONLY sell them what they need to get a superb return. Each business is treated as if it was my own.” – Denise Lloyd.


The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley