Glittering Start To Festive Celebrations - The Directory Group

Glittering start to festive celebrations

Santa will be making a special appearance to kickstart Alton’s festive celebrations, switching on the town’s glittering display of Christmas lights on Friday 27th November.

Town Crier Stan Whitcher will introduce Alton MC Paul Le Feuvre to oversee proceedings in the Market Square from 5.45pm.

This year’s seasonal message will be delivered by the Town Mayor’s chaplain, Rev Keith Underhill, before Alton Town Mayor Pam Jones joins Santa for the official lights switch-on.

The event will include all the traditional elements such as carols and music, taking place on a huge stage brought in for the occasion, featuring an exciting line-up of local talent starting with performances from the newly- formed Holybourne Singers Young Voices choir and the ever-popular Alton Salvation Army Band.

Children’s fun fair rides will be situated in the adjacent Lady Place Car Park, adding to the festive atmosphere.

P. J. Grace, commercial and domestic garden maintenance and Homes Estate Agents are set to sponsor the town’s two Christmas trees, in the Market Square and at the Assembly Rooms.

The Christmas lights cost Alton Town Council in the region of £16,000 and each year local businesses are asked to contribute; either with a minimum donation of £25 or a larger £90+VAT donation, meaning the business will have its ‘name up in lights’ on a Christmas Shield in the High Street. If you would like to help support Alton’s Christmas Lights Appeal, contact Emily-Jane messenger on 01420 83986 or email

Cllr Derek Gardner, chairman of the council’s community and events committee, which oversees the lighting display, said: “The council uses low energy bulbs which are not only kinder to the environment, but also reduce costs without dampening the festive cheer that lighting up Alton brings to so many. This year, I am hoping that more local firms will want to support the sponsored shield scheme as it really is a great way of getting your name in front of hundreds if not thousands of people and support the town’s lights at the same time.”

The lights will be lit from 3pm-11pm each evening, until 6th January 2016 - Twelfth Night – and Alton’s illuminated Nativity scene will be displayed in a vacant shop window in Westbrook Walk throughout December.

The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley