Free Parking For Small Business Saturday - The Directory Group

Free parking for Small Business Saturday

Shoppers in Petersfield and Alton can start their Christmas spree by parking for free on Saturday 5th December.

East Hampshire District Council (EHDC) car parks will be completely free on Saturday 5th December, one of the busiest shopping days of the year.

Fees will be waived in car parks in the two towns – EHDC car parks elsewhere are free all-year-round – as part of the council’s drive to promote Small Business Saturday, a national campaign that seeks to encourage shoppers to focus on local, independent businesses.

Research shows that for every £100 spent in a local business, £68 is likely to stay in the community, compared to just £43 of that spent in a national chain.

EHDC deputy leader Cllr Richard Millard said: “Saturday 5th December is one of the biggest shopping days of the year as the Christmas period gets underway in earnest.

“We recognise the value of small businesses and we know that if you have plenty of healthy and successful independent businesses you have a healthy and successful economy in East Hampshire.

“Shopping locally not only means you get a fantastic personal service but it also ensures that more of your money will stay in the area and that benefits everyone.

“Free car parking is a great way to kick-off the Christmas shopping period. I hope everyone takes full advantage of the day and remembers to pay our small businesses a visit.”

Find out more about Small Business Saturday at

The car parks to be free on the Saturday 5 December are: 
Petersfield: Swan Street, Festival Hall, Castle Yard, Central Car Park, The Causeway

Alton: Lady Place, Lady Place Public Gardens, Vicarage Hill, Manor House, Mount Pleasant, Turk Street, Church Street, Victoria Road, The Bank, Rogers Court


The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, and Meon Valley