Shop Locally To Avoid Black Friday Madness - The Directory Group

Shop locally to avoid Black Friday madness

Local shoppers are being advised to spend wisely this Christmas as online and high street retailers get set for Black Friday (27th November).

UK shoppers are expected to spend £5 billion on discount Christmas gifts this Friday, but Winchester’s Low Cost Christmas campaign is urging people to look out for local offers from independent businesses rather than only buying online.

Susie Phillips, from The Great Waste Campaign, said: “There are some wonderful bargains around and we want people to make the most of the great shopping in Winchester. But it is all too easy to overspend on things you don’t need in the heat of the moment when it looks like a bargain.”

Cllr Frank Pearson, portfolio holder for environment, health and wellbeing at Winchester City Council, commented: “Winchester city centre and surrounding market towns like Bishop’s Waltham, Wickham and Alresford offer the perfect Christmas shopping experience, without all the madness of Black Friday. We would always encourage people to shop locally and really enjoy the atmosphere. But for those on a budget, these are really sensible shopping rules for a happy and affordable Christmas.”

To prevent Black Friday craziness, savvy shoppers are urged to use these five simple tips to bag a bargain without waste…
1. Decide what you want, make a list and stick to it. This will stop you getting carried away with impulse deals in the shops.
2. Research prices on the internet. This will help you spot a good deal from a bad one. 
3. Decide how much you have to spend and stick with it no matter what.
4. Leave credit cards at home. Using cash only will help you stick to your limit and keep control. 
5. And once you’re in the shops, always keep the receipt so that you can take things back if you did get carried away.

Low Cost Christmas is a joint campaign by The Great Waste and Citizens Advice Winchester District to help people avoid debt at Christmas and reduce their waste. Find out more at for loads of creative ways to keep the cost down this winter.

The Great Waste is a joint venture with Winchester City Council and Winchester Action on Climate Change, with a year of events and activities to help people reduce waste and increase recycling.

The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley