October Business Buddies - The Directory Group

October Business Buddies

Published on 25th Sep 17

So I hope September has been good to you in business, its normally a funny month with potential customers waiting for children to be back to school before they look to get things sorted within the home – so roll on October I say.

Here at TDG it’s been a really busy time, with some great new clients on board and ensuring our regulars have updated adverts and are being promoted in the most effective ways.  Social Media campaigns have grown, and we have started designing videos for clients – so it’s all going on. I had my first interview on radio, as I was asked to be a guest on Express FM’s Business Show – although it was pretty scary to say the least – I managed to get through the hour without too many hiccups… have a listen if you fancy it: www.soundcloud.com/user-712795992/express-fm-interview or hop onto our website Blog and you can click on to it on there.

Looking forward to organising an evening event to get together over a drink – so if you fancy being involved, or if we can help in anyway, please get in touch.

Denise Lloyd

To get your quick fix of insider knowledge for this month, read on below…

Local Matters

The importance of local advertising and marketing for small to medium-sized businesses to promote your USPs...

It is so important to connect with the customers in your local community and make yourself known to any potential customers. Everyone likes to shop and eat locally; they can support the community, it saves time and is more convenient. Once given a good experience, communities develop habits in which they continue to engage in more repeat local business. Recommendations go a long way locally. So, this is an excellent way to put yourself in a position of trust.

Target the customer: If you are a restaurant which is surrounded by offices, extend special lunch-time deals to suit their working hours or create loyalty cards for employees of these local businesses which rewards the customer for their repeat business to keep them coming back time and time again.

It is also important to continue to remind the community of your presence through local advertising campaigns, not just on a one-off basis. You can do this by incorporating your support for the local community in your advertisement campaigns - highlight the time, effort and money you are putting back into the community.

Marketing/advertising can be done in a variety of ways...

Print (publications or leaflets)
Each monthly Directory or leaflet distribution service at TDG is delivered directly through the front doors of the local people. You can even target different audiences with a variety of print media suited specifically to them in the same local area.

Online social marketing campaigns
To compliment your offline presence our expert team at TDG can help you shout about your business online through web design, Facebook ads or interacting with locals on Twitter.

Business cards
We can also help you design and print the most simple form of local marketing, business cards, which enable the individual to refer to your business, website or phone number when future contact is necessary.

To create a local presence and reputation, for example sponsoring a football team in the area, networking with other local businesses or sponsoring fundraising events.

It is a matter of determining what advertising/marketing campaigns would best suit you and your business – pop into our office to chat to us about what we can do to grow your business.

Dare to be different

Pinpointing your USPs (Unique Selling Points) is essential to ensure that you stand out from your competition. To do this, put yourself in your customer’s shoes – what drives and motivates them to purchase? Don’t just focus on beating your opposition by price, show the customer why your service is so unique, and they will be willing to pay for the quality.

Be a flamingo in a flock full of pigeons! Don’t just copy others around you – be creative and interesting in your approach. Produce original marketing materials that focus on your brand promise. It is impossible to create a one-fits-all approach to local marketing – that’s why at TDG we create tailor made packages to suit you and your business needs whatever your budget. We can help you be that flamboyant flamingo!

To discuss how we can help you shout about your unique selling points through a targeted, cost-effective marketing campaign, call 01730 260746 or email denise@thedirectorygroup.co.uk

Give to receive sounds counter intuitive, BUT IT WORKS!

The day I let go of any expectation of attracting new business from networking and concentrated more on helping other achieve their goals, my own business started to benefit immeasurably. Referrals, leads and new business is the outcome of being a great networker, not about how well you sell to the room or in your pitch. What goes around comes around... We must give to receive. Counter-intuitive to many people, nevertheless it’s the fundamental ethos of business networking. Here are some networking tips I have learnt over the years:

Ask people: “How can I help you?” and “What can I do for you?”

Be interested in everyone you meet whilst networking.  Invest your time, give them your attention, and have a genuine understanding in what they do.

Always follow up with the people you meet, demonstrate you interest in them goes beyond your initial meeting.

Networking is about building a wide and relevant network of meaningful contacts - not just having lots of 1:2:1 meetings. Big strongly connected networks inevitably capture more opportunities than those with lots of holes and weak connections.

Ian Dickson – International Speaker & Multi-Award-Winning Business Coach.

The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley