Maximising The Power Of Video On Social Media - The Directory Group

Maximising the power of video on social media

Published on 1st Jan 18

Using tools such as Facebook Live and Ripl animations on your social media can boost your business.

In an ever-changing technical world, it is essential for businesses to use a mix of classic print advertising, and newer social media tools. With a growing number of companies using video, if you haven’t already, now is the time to join the social media marketing revolution!

Why video?

Video marketing allows companies to talk about their product and educate the audience as to why they should use their services in an engaging way without directly selling the product. Companies can truly connect with a target audience by challenging their ideas and arousing their emotions using video marketing. This engagement with an audience builds trust proven to convert into business.

Video works by planting a seed in the customer’s head – just like print advertising, a customer sees an exciting product and they want it.

How can I make a video?

The app, Ripl, has taken the social media-marketing scene by storm.  It allows individuals to create effective videos for Facebook, Twitter and Instagram through an easy-to-use app. According to Ripl, video marketing has been proven to provide the most interaction as audiences can engage through a like, share, comment and follow of a video.

The team of print and video

It is important to link your print and video marketing together to create an effective, wide-reaching marketing campaign that uses both directive and awareness advertising. Use the same colour schemes, slogans and company values to ensure your brand image is consistent.

Whilst video marketing is up and coming, the effectiveness of print advertising should not be forgotten. The physicality of print advertising and the fact your business is quite literally put in the hands of your potential customers using directory advertising or leaflet distribution continues to make it such a powerful tool of marketing.

Side by side, both print and video marketing are increasingly proving to be a great team in promoting business together.

If you would like to know more about how The Directory Group can help you with your print or social media advertising, call 01730 260746 or email

The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley