Published on 1st Apr 18
The opportunities for you to advertise your business and the services it offers are endless.
With the digital world developing so rapidly many companies desire to have a growing online presence.
It is important to have a balance when it comes to shouting out about what you can offer to a potential client.
Don’t place all you eggs in one basket, budget to have a balanced marketing campaign which works best for you!
Business Buddies highlights a few of the many areas on how offline marketing does not only boost your revenue, but also increases your online engagement.
Advertising through print is not dead. In fact, it is as popular as it has ever been.
Be aware what print platforms work most effectively. Free magazines, for example, are continually enjoyed by thousands of people across the local area. Whereas many paid for print publications are experiencing a decline in readership.
Invest your advertising budget into areas where a growing number of people invest their time to read.
Offline marketing is an excellent way to build awareness of what your business has to offer. A call to action on printed material is a practical way to direct people to your online presence. This could be Facebook, Twitter, Instagram or a website. There is sometimes a process to winning more customers: it starts with planting a seed in their mind (awareness building).
Word of mouth is a valued method of gaining enquiries and converting them into sales. Networking is an excellent way in which you can build on the number of people who actually know about what you do. There are countless networking events across Hampshire and West Sussex. Join one of them as a guest, if it works, which Business Buddies is confident it will, become a member!
Directories, brochures, leaflets, menus, letters, whatever!
Telling people about your company by posting directly through the letterboxes of homes works cohesively with raising awareness, triggering immediate engagement, and ultimately initiating a person’s thought process to look at your online material.
The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley