Goodwood X Lovebullets - The Directory Group


Set within the spectacular grounds of Goodwood’s sprawling Estate, underground party curator Lovebullets is set to uncover a mystical and constantly-evolving party scene, as they partner with Goodwood for a spectacular new series of events.

Goodwood x Lovebullets is thrilled to announce an exclusive one-day festival in August at Goodwood’s private clubhouse, The Kennels. An elaborate and indulgent feast for the eyes and ears, Lovebullets’ latest foray into the depths of underground dance music takes shape at the unexpected grandeur of one of England’s oldest sporting estates. 

As Charlie March says, “Goodwood has been throwing parties for centuries – and a partnership with innovative lifestyle brand Lovebullets is the perfect way to bring our events to the forefront of the modern music scene.”

Goodwood hosts the internationally-renowned Festival of Speed, Glorious Goodwood and Goodwood Revival, three of the biggest events in the British sporting and social calendar. The family has always welcomed their friends and guests to share in their love of sport – over the last three hundred years horseracing, motor racing, golf, flying, shooting and cricket have all been introduced by enthusiastic family members.

For the past decade, Lovebullets has in turn been supplying exclusive, intimate day-to-night revelry at Glastonbury, and now aim to bring the party to Goodwood, creating a multi-sensory playground of light and sound.

This momentous marriage of the two seasoned brands will be the first in a series of events over the course of 18 months. Lovebullets will undertake an inimitable overhaul of the Goodwood Estate, all centred around a concept of treasure hunting. These invite-only events will present art, theatre, music and more in the most immersive of settings, with Lovebullets’ signature event production cloaking the Goodwood Estate. The dynamic programme will take inspiration from the world-renowned events Goodwood are famous for. As the sun sets and the incredible music programme takes flight; Goodwood x Lovebullets take the reins for an abundance of delights set to unravel as the evening unfolds.

Inspired by the restored Egyptian room in Goodwood House, guests will voyage back to the future at The Doghouse. Ritualistic experiences, ancient sacred geometric installations and cosmic beats will come together to create a fantastical amalgamation between two contrasting worlds. The first event in the series promises to be the most mystical and enchanting of musical ceremonies.

The highlights don’t stop there, with additions to proceedings to include a street food market, ground breaking video production and a chance to see some of the country's finest live and electronic musicians in the most beautiful and intimate of settings.

Supporters of the event include Jaime Winston,  Adwoa Aboah, Cara Delevigne, Suki Waterhouse, Darren Aronovski, The Cure,  Jack Whitehall, Princess Eugenie, Jamal Edwards, Raff Law and Nick Grimshaw

The scene is set for a visual feast of innovative and immersive environments. The guest list is exclusively reserved for invites from Charlie March -The Earl of March, Jake Warren and Lovebullets…

Welcome to the journey of a lifetime.

The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, and Meon Valley