7 Ways To Build Your Business Through Referrals - The Directory Group

7 Ways to Build Your Business through Referrals

Published on 30th Oct 18

7 Ways to Build Your Business through Referrals

Without doubt one of the most rewarding and cost-effective ways to generate leads for your business is through a referrals program. When done correctly it has multiple advantages for you and your business.

1. Set A Target

In business, measure the results to improve performance. Set a clear goal with a time line. Example, 10% increase in referral business over the next 10 weeks.

2. Timing

Conventional sales wisdom claims the best time to ask for the referral is immediately after the close. This tactic is far too aggressive. Give your clients time to experience your service or product before asking for a referral. Ask for the referral at close only if your client is already delighted with your business.

3. Top 20

Not all customers are referral candidates. Find the top 20% that are ecstatic about your business and ask them for referrals.

4. Give and You’ll Receive

Give your clients extra service and follow- up support before asking for referrals. When you give willingly to your customers, they will return the favour.

5. Type of Customer

Inform your referring clients of the type of customers you can help. Provide a clear picture of the customer demographics will help your referral marketing.

6. Rewards Program

Provide special rewards to your referring customers on a regular basis. If a customer provides you with 5 sales, offer them something special, e.g. discounts.

7. Thank-You

You need to establish trust to build referrals. Create a basic thank you letter that can be personalized and sent to each referral you receive. Treat your referral sources with the utmost of care and you will not only build a foundation of trust but keep hot prospects coming to your door.

These tips are simple but when executed on a regular basis they can drive your referral business and build sales revenue. Start today and watch your referrals grow.

The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley