The Directory Group Fashion Feature California Dreaming - The Directory Group

The Directory Group - Fashion Feature - California Dreaming

The Directory Group - Fashion Feature -  California Dreaming 

Fast-track your way into fashion this season with the upcoming beach trend. The theme of California dominated designer runways, from Prada and Stella McCartney, to Hugo Boss and Calvin Klein, fashion houses celebrated hippie vibes and West Coast culture with their latest collections.

Perfect for brightening up your spring wardrobe and adding a little colour to your life, this trend is vibrant, fun and easy-to-wear. With zesty tie-dyes, flower-power prints and neon hues all on trend, just add a surfboard to complete your Venice Beach look! Just kidding, but check out our tips below on how to wear this beachy, Californian craze…


Powerful prints are a statement! Incorporate a bold item with something more subtle in order to avoid clashing and an outfit overload. Team your tie-dye with some denim for the ultimate coastal, casual look. If you aren’t used to colour, start with light, pastel hues to be brave and edge your way in!

Click the links below to see some 'California Dreaming' styles and inspirations!

1) Navy Tie Dye Maxi Dress, Principles at Debenhams - £20.00
Available: Debenhams, 134-142 Commercial Road, Portsmouth, PO1 1ET

2) Simone Heart Print Blouse, Monsoon - £45.00
Available: Monsoon, 71-72 East Street, Chichester, PO19 1HL

3) Skye Print Printed Cardigan, Joules - £49.95
Available: Joules, The Market Inn, The Square, Petersfield, GU32 3HJ|CREAMFLORL

4) Floral Dip Hem Maxi Skirt, Matalan - £14.00
Available: Matalan, District Shopping Centre, Chineham, Basingstoke RG24 8BQ

5) Crepe Dress, H&M - £34.99
Available: H&M, West Quay, 45 Harbour Parade, Southampton, SO15 1BA

6) Ombre T-Shirt, Primark - £6.00
Available: Primark, 22 - 28 Above Bar St, Southampton, SO14 7DQ

The Directory Group covers the following areas within Hampshire and West Sussex: Petersfield, Clanfield, Hayling Island, Cowplain, Waterlooville, Denmead, Purbrook, Widley, Farlington, Cosham, Drayton, Havant, Rowlands Castle, Emsworth, Southbourne, Westbourne, Bosham, Portsmouth, Alton, Alresford, Bentley, Four Marks and Meon Valley